INTEX Success Story
The story belongs to Intex Company and its founder Narendra Bansal. Narendra Bansal was born in 1963 in the village of Badra in Hanumangarh district of Rajasthan. Narendra Bansal's primary education was in his village's Panchayat School. After a few years, his family moved to Nepal and he studied up to his tenth of the 'Vishwaniketan High School' there. In 1980, his father settled in Delhi, including his family, and started working in a new market for grain business. Higher secondary education is completed by Narendra Bansal from a government school in Delhi.
Those days people used to have huge passion for listening to audio cassettes. Narendra Bansal started selling audio-video cassettes to fellow students and neighbors of his school. In this way they used to take out their studies and pocket expenses easily. Gradually, they started to develop market sense. They had a good experience of what is the demand of the market and how and where to do it.
Cardless phones were very prevalent in those days. He started servicing of Cardless Phone in the new market of Chandni Chowk. They started offering free home delivery and pick-up service for the servicing of Cardless Phone. At that time the concept of free home delivery was new. That's why his work started moving well. But the possibility of further advancement in this work was minimal. So they stopped this work. In his passion, he took a poloir camera from one of his friends and went to Delhi's Birla temple and took photographs of the tourists and sticking them on key rings to sell them. Earning was good in this work, but there was no possibility of moving forward after a limited scope. After some time he also left the job.
They had already decided that they did not go to their father's business. That's why he started business in Asia's largest market, Nehru Palace, in computers and accessories. They started selling floppy disks and other accessories of the computer from Taiwan and Hong Kong cheaply. When the demand for the Ethernet Card increased, they themselves went to Taiwan and contacted the local market there and found cheap supplier of Ethernet Card. In Ethernet card business they had 200% profit. In 1992, he rented a small office in Nehru Palace and worked with his brothers to do computer assembling work. After working fine, he opened a company named International Impex in 1993. After some time, he hired a showroom in the basement for the purpose of increasing the business and started selling the computer in the name of Frontline Computer. Over time, the confidence of the customers grew on them.
Eventually, in 1996, he established his IT peripheral company Intex Technologies with a savings of 2000 rupees and a brand-name product Ethernet Card. His company's turnover in the first year was 30 lakh. As the business grew, they also joined consumer durable products and started producing multimedia speaker, DVD player and home theater. His Intex Home Theater System proved to be very successful.
After this the company never looked back. The company made its head office in Delhi and opened many branches and service centers across the country. Intex Technologies has become India's leading IT peripheral company, selling key-board, web-camera and head-phone in 3-4 years.
In 2001, his younger brother Jai Prakash Bansal went to China assuming office of China. His elder brother Sanjay Bansal went to Dubai in 2002 to expand his business. In 2004, the company opened its own manufacturing unit in India and after that many electronic products were built in India.
When Narendra Bansal saw the growing demand for mobile in the market, since 2006, his company started selling Intex brand mobile phones. Media branding has gained tremendous profits and within 3-4 years, Intex has become India's second largest company after Micromax in mobile manufacturing.
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